These are complete MKTG 303 course notes for Consumer Behavior course at the University of Auckland. This is a 154 pages long file that summarises the entire textbook. I have also included lecture slides, additional readings and whatnot into the mix to make these the perfect notes for MKTG 303. Therefore these are Consumer Behavior complete notes and the only thing you need to master MKTG 303 course. I have updated these notes over the time to suit well with current syllabus.
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