These are MARKETNG 3501 comprehensive exam notes from University of Adelaide covering Marketing to the World course. This document is 25 pages long. Back then the MARKETNG 3501 course was called International Marketing III. Even though the name and some context has changed, the content has remained very similar.
These MARKETNG 3501 notes are written in week-by-week format from week 1 to week 11. They are also color coded for easy identification.
- Examples are in Blue
- Theories are in Green
Lecture and tutorial examples are used to build these notes. Also the diagrams are included.
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