Marketing Research lecture notes under MKTG 405/3201 from The American University in Cairo. 36 page, A grade assisted notes were written in 2020.

  • Class Year
  • 2020
  • Number of Pages
  • 36
  • Staff Rating
  • 4.75/5

These MKTG 405/3201 notes explain what marketing research is and the process related. 24 lectures are included with a final revision at the end. All of the stages of the marketing research process are included in detail with examples. Questionnaires, interviews, sampling and statistics are included as well.

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