These are Fundamentals of Marketing (BM1103) summary notes under the Business Management BSc (Hons) degree. This is a core module of the programme. These Introduction to Management notes are based on the lectures, lecturer’s recordings and assigned readings.
This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.
You must log in and be a buyer of this download to submit a review.
