Marketing Fundamentals exam notes under the Marketing Strategy and Innovation (MSc) course at the City, University of London. 18 pages long.

  • Lecturer
  • Dr Oguz A. Acar
  • Class Year
  • 2021
  • Grade
  • Distinction
  • Number of Pages
  • 18
  • Staff Rating
  • 4.5/5

Marketing Fundamentals (SMM542) is a Term 1 module of Marketing Strategy and Innovation (MSc) course. These notes include comprehensive summaries of all the topics targeting the exam.

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