Very organised notes covering the whole course. These notes are ordered by week. Use this MMK368 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Week 1 – Segmenting the market and estimating segment demand
- Week 2 – Business & Organization Buying
- Week 3 – Inter-Organizational Relationships
- Week 4 – Managing Products
- Week 5 – Managing services
- Week 6 – Managing Marketing Channels & Supply Chain
- Week 7 – Business Marketing Communication
- Week 8 – Personal Selling & Sales Management
- Week 9 – Pricing Strategies for Business Markets
- Week 10 – Marketing Strategy and Implementation
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