Business Marketing complete HD notes for MMK368 at the Deakin University. These notes are 70 pages long and were written in 2020. HD grade received.

  • Class Year
  • 2020
  • Grade
  • 82%
  • Number of Pages
  • 70
  • Staff Rating
  • 5/5

Very organised notes covering the whole course. These notes are ordered by week. Use this MMK368 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:

  • Week 1 – Segmenting the market and estimating segment demand
  • Week 2 – Business & Organization Buying
  • Week 3 – Inter-Organizational Relationships
  • Week 4 – Managing Products
  • Week 5 – Managing services
  • Week 6 – Managing Marketing Channels & Supply Chain
  • Week 7 – Business Marketing Communication
  • Week 8 – Personal Selling & Sales Management
  • Week 9 – Pricing Strategies for Business Markets
  • Week 10 – Marketing Strategy and Implementation

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