Very organised notes covering the whole course. These notes are ordered by week. Use this MMK295 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Topic 1 – IMC and Brand Equity Enhancement
- Topic 2 – Communication Process
- Topic 3 – Persuasion and Message Strategies
- Topic 4 – Segmenting, Targeting and Brand Positioning
- Topic 5 – Objectives and Planning
- Topic 6 – Advertising Media
- Topic 7 – Digital Marketing I
- Topic 8 – Digital Marketing II
- Topic 9 – Marketing Public Relations and Sponsorship
- Topic 10 – Direct Marketing, Sales, Promotion & Personal Selling
- Topic 11 – Evaluating IMC
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