Very organised notes covering the whole course. These notes are ordered by week. Use this MMK365 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Week 1 – Introduction to Marketing Insights
- Week 2 – Types of Insights and Project Overview
- Week 3 – External Sources and Macro Trends
- Week 4 – External Data: Reporting and Insights
- Week 5 – Channel Data and Insights
- Week 6 – Internal Data Sources (1)
- Week 7 – Internal Data Sources (2)
- Week 8 – Data Reporting and Insights
- Week 9 – From Insights to Decisions
- Week 10 – Privacy and Ethics
You must log in and be a buyer of this download to submit a review.
This website is an independent educational resource and is not affiliated with, endorsed by, or sponsored by any testing organization, certification body, educational institution, or trademark owner. All product names, trademarks, and registered marks mentioned on this site are the property of their respective owners and are used for identification and reference purposes only.
