Very organised notes covering the whole course. These notes are ordered by week. Use this MMK365 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Week 1 – Introduction to Marketing Insights
- Week 2 – Types of Insights and Project Overview
- Week 3 – External Sources and Macro Trends
- Week 4 – External Data: Reporting and Insights
- Week 5 – Channel Data and Insights
- Week 6 – Internal Data Sources (1)
- Week 7 – Internal Data Sources (2)
- Week 8 – Data Reporting and Insights
- Week 9 – From Insights to Decisions
- Week 10 – Privacy and Ethics
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