Services Marketing complete HD notes for MMK251 at the Deakin University. These notes are 45 pages long and were written in 2019. Received HD.

  • Class Year
  • 2019
  • Grade
  • 83%
  • Number of Pages
  • 45
  • Staff Rating
  • 5/5

Very organised notes covering the whole course. These notes are ordered by week. Use this MMK251 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:

  • Topic 1 – Marketing in the Service Economy
  • Topic 2 – Customer behaviour, culture and service encounters
  • Topic 4 – Developing service products: core and supplementary service elements
  • Topic 4-2 – Distributing services through physical electronic channels
  • Topic 5 – Understanding costs and developing pricing strategy
  • Topic 6 – Balancing productive capacity and demand
  • Topic 8 – Crafting the service environment
  • Topic 9 – Customer satisfaction and service quality
  • Topic 10 – Handling customer complaints and managing service recovery

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