Very organised notes covering the whole course. These notes are ordered by week. Use this MMK266 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Topic 1 – Needs and Goals
- Topic 2 – Self-Concept and Personality
- Topic 3 – Perception
- Topic 4 – Learning and involvement
- Topic 5 – Attitudes and Attitude Change
- Topic 6 – Social Influence and Persuasion
- Topic 7 – Family and Social Class
- Topic 8 – Culture, Sub-Culture and Cross-Culture
- Topic 9 – Automatic and Conscious Decision Making
- Topic 10 – Consumer Influence and Diffusion of Innovations
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