This document contains some great revision notes that cover the entire unit one, Marketing and People. The content for Theme 1 and Theme 2 (Unit 1 & Unit 2) is the same for the AS and A level qualifications. Therefore these are valid for both AS & A Levels. And Marketing and People unit is included in Pearson Edexcel International Advanced Subsidiary in Business (XBS11) and Pearson Edexcel International Advanced Level in Business (YBS11) courses too.
They include the following sub topics:
- 1.1 Meeting Customer Needs
- 1.2 The Market
- 1.3 Marketing Mix
- 1.4 Managing People
- 1.5 Entrepreneurs and Leader
1.1 Meeting Customer Needs
- Market Research Definition:
- Working out Market Share:
- Added Value
- Market Positioning and Market Mapping
- Mass vs Niche Markets
- Dynamic Markets
- Competitive Advantage
- Market Segmentation
- Market Research
- Quantitative vs Qualitative
1.2 The Market
- Demand
- Supply
- Price Elasticity of Demand (PED)
- Income Elasticity of Demand (YED)
1.3 Marketing Mix
- Pricing Strategies
- Branding
- Distribution
- Promotion
- Product Life Cycle
- Boston Matrix
1.4 Managing People
- Recruitment
- Training
- Financial and Non-financial motivation
- Motivation Theories
- Management and Leadership
1.5 Entrepreneurs and Leader
- Role of an entrepreneur
- Forms of business
- Business objectives
Reviews
Amazing Resource
Please release the Unit 2 notes. A definite buy. If you have time please reply via my email
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