Global Business (Theme 4) Edexcel A Level Business notes

These notes cover the entire theme 4 of Edexcel A Level Business – Global business. These notes are very clearly written using multiple text colours to differentiate separate headings and contents. Some graphs and graphics are used to represent some of the major concepts described. All the headings and subheadings are noted to easily divide the contents.

Covered topics include:

• 4.1 Globalisation
  • 4.1.1 Growing Economies
  • 4.1.2 International Trade and Business Growth
  • 4.1.3 Factors Contributing to Increased Globalisation
  • 4.1.4 Protectionism
  • 4.1.5 Trading Blocs
• 4.2 Global Markets and Business Expansion
  • 4.2.1 Conditions That Prompt Trade
  • 4.2.2 Assessment of a Country as a Market
  • 4.2.3 Assessment of a Country as a Production Location
  • 4.2.4 Reasons for Global Mergers/Joint Ventures
  • 4.2.5 Global Competitiveness
• 4.3 Global Marketing
  • 4.3.1 Marketing
  • 4.3.2 Niche Markets
  • 4.3.3 Cultural/Social Factors
• 4.4 Global Industries and Companies (Multinational Corporations)
  • 4.4.1 The Impact of MNCs
  • 4.4.2 Ethics4.4.3 Controlling MNCs