Marketing and People (Theme 1) Edexcel A Level Business notes

These notes cover the entire theme 1 of Edexcel A Level Business – Marketing and People. These notes are very clearly written using multiple text colours to differentiate separate headings and contents. Some graphs and graphics are used to represent some of the major concepts described. All the headings and subheadings are noted to easily divide the contents.

Covered topics include:

• 1.1 Meeting Customer Needs
  • 1.1.1 The Market
  • 1.1.2 Market Research
  • 1.1.3 Market Positioning
• 1.2 Market
  • 1. 2. 1 Demand
  • 1. 2. 2 Supply
  • 1.2.3 Markets
  • 1.2.4 Price Elasticity of Demand
  • 1.2.5 Income Elasticity of Demand
• 1.3 Marketing Mix and Strategy
  • 1.3.1 Product/Service Design
  • 1.3.2 Branding and Promotion
  • 1.3.3 Pricing Strategies
  • 1.3.4 Distribution
  • 1.3.5 Marketing Strategy
• 1.4 Managing People
  • 1.4.1 Approaches to Staffing
  • 1.4.2 Recruitment, Selection and Training
  • 1.4.3 Organisational Design
  • 1.4.4 Motivation in Theory and Practice
  • 1.4.5 Leadership
• 1.5 Entrepreneurs and Leaders
  • 1.5.1 Role of an Entrepreneur
  • 1.5.2 Entrepreneurial Motives and Characteristics
  • 1.5.3 Business Objectives
  • 1.5.4 Forms of Business
  • 1.5.5 Business Choices
  • 1.5.6 Moving from Entrepreneur to Leader