These complete notes are based on lectures. They helped me archive a HD grade in exam. Following lectures are included:
- Lecture 1 – E-Business Models, Strategic E-Marketing
- Lecture 2: Definition, deploy internet tech and how e-marketing relates to organisational growth strategies
- Lecture 3: Understanding Online Consumers
- Lecture 4: Understanding Digital Marketing Environment
- Lecture 5: Online Value Creation I
- Lecture 6: Online Value Creation II
- Lecture 7: Customer Acquisition Management (1)
- Lecture 8: Customer Acquisition & Management (2)
- Lecture 9: Email Marketing
- Lecture 10: Price: The Online Value
- Lecture 11 – E-commerce
- Lecture 12: Guest Lecture (no extra contents)
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