Digital Marketing lecture notes under MKTG3006 from the Macquarie University. HD received in 2020 exam by using these 21 pages long notes.

  • Lecturer
  • Dr Lay Peng Tan
  • Class Year
  • 2020
  • Grade
  • HD
  • Number of Pages
  • 21
  • Staff Rating
  • 4.75/5
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Notes Preview

These complete notes are based on lectures. They helped me archive a HD grade in exam. Following lectures are included:

  • Lecture 1 – E-Business Models, Strategic E-Marketing
  • Lecture 2: Definition, deploy internet tech and how e-marketing relates to organisational growth strategies
  • Lecture 3: Understanding Online Consumers
  • Lecture 4: Understanding Digital Marketing Environment
  • Lecture 5: Online Value Creation I
  • Lecture 6: Online Value Creation II
  • Lecture 7: Customer Acquisition Management (1)
  • Lecture 8: Customer Acquisition & Management (2)
  • Lecture 9: Email Marketing
  • Lecture 10: Price: The Online Value
  • Lecture 11 – E-commerce
  • Lecture 12: Guest Lecture (no extra contents)

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