These are the best MKTG1001 notes covering Marketing Fundamentals course for Macquarie Business School. These notes are 31 pages long. They are high quality and complete notes covering all the lectures. They are:
- Lecture 1 – Introduction to Marketing
- Lecture 2 – Marketing Environment & Marketing Analysis
- Lecture 3 – Marketing & Society
- Lecture 4 – Market Research
- Lecture 5 – Consumer Behaviour
- Lecture 6 – Segmentation, Targeting and Positioning
- Lecture 7 – Product & Branding
- Lecture 8 – Pricing
- Lecture 9 – Promotion
- Lecture 10 – Place (Distribution)
- Lecture 11 – Services Marketing
- Lecture 12 – Marketing Planning, Implementation, and Evaluation
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