Unleash the power of Social Change Marketing (MKTG3009) with this meticulously crafted set of detailed notes. Created by an accomplished student who achieved an impressive 81% grade, these notes are designed to support your studies at Macquarie University. Written in 2023, this collection offers a comprehensive breakdown of the subject, including chapter readings and required reading notes.
Inside these detailed notes, you will find an organized breakdown of each week’s essential topics in Social Change Marketing. The notes cover a wide range of topics, including:
- Week 1: Introduction to Social Marketing: Get acquainted with the fundamental concepts and principles of social marketing.
- Week 2: Good Reasons for Behaviour Change – Overconsumption and the Pursuit of Pleasure: Explore the motivations behind behavior change, focusing on overconsumption and pleasure.
- Week 3: Behavior Change Model and Social Marketing: Basic Toolkit: Dive into the behavior change model and gain insights into the essential tools of social marketing.
- Week 4: Understanding the Issue; Behavior Change and Segmentation; Program Design and Campaign Development: Learn about understanding the issue at hand, behavior change strategies, segmentation techniques, and the process of program design and campaign development.
- Week 5: Live Long and Prosper: Battle of the Bulge: Examine the challenges and strategies involved in promoting healthy behaviors, particularly in the context of weight management.
- Week 6: Smoking Example: Explore the application of social marketing principles in addressing smoking behavior and promoting smoking cessation.
- Week 7: Water Example: Discover how social marketing can be used to promote water consumption and address issues related to hydration.
- Week 8: Promotion: Gain insights into effective promotional strategies and tactics in social change marketing campaigns.
These detailed notes provide a comprehensive resource to support your understanding of Social Change Marketing. Whether you’re preparing for exams or seeking to deepen your knowledge of the subject, these notes offer comprehensive coverage and organized structure. Embrace the wealth of knowledge provided by this meticulously created set of detailed notes, designed to support your success in studying Social Change Marketing at Macquarie University.
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