Marketing Decision Analysis full comprehensive notes for the unit MKC2130 at the Monash University. These 47 pages long document was compiled using all textbook, lecture and tutorial notes. These notes are sorted by weekly lectures and has used relevant readings to support the theories. Key information discovered during the lectures and tutorials are highlighted. Common shorthand is used where necessary in these brilliantly organised notes. These Marketing Decision Analysis notes are the path to a definite HD for MKC2130 unit.
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