Business Marketing (MMK368) complete HD notes
Business Marketing complete HD notes for MMK368 at the Deakin University. These notes are 70 pages long and were written in 2020. HD grade received.
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About These Notes
Very organised notes covering the whole course. These notes are ordered by week. Use this MMK368 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Week 1 – Segmenting the market and estimating segment demand
- Week 2 – Business & Organization Buying
- Week 3 – Inter-Organizational Relationships
- Week 4 – Managing Products
- Week 5 – Managing services
- Week 6 – Managing Marketing Channels & Supply Chain
- Week 7 – Business Marketing Communication
- Week 8 – Personal Selling & Sales Management
- Week 9 – Pricing Strategies for Business Markets
- Week 10 – Marketing Strategy and Implementation
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