Consumer Behaviour (MMK266) complete HD notes
Consumer Behaviour complete HD notes for MMK266 at the Deakin University. These notes are 45 pages long and were written in 2020. HD grade received.
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About These Notes
Very organised notes covering the whole course. These notes are ordered by week. Use this MMK266 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Topic 1 – Needs and Goals
- Topic 2 – Self-Concept and Personality
- Topic 3 – Perception
- Topic 4 – Learning and involvement
- Topic 5 – Attitudes and Attitude Change
- Topic 6 – Social Influence and Persuasion
- Topic 7 – Family and Social Class
- Topic 8 – Culture, Sub-Culture and Cross-Culture
- Topic 9 – Automatic and Conscious Decision Making
- Topic 10 – Consumer Influence and Diffusion of Innovations
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