These are the course notes for Fundamentals of Marketing (BM1103) module at the City, University of London. This 104 pages long file covers all the lectures from week 1 to week 10. Notes are colour coded using multiple colour for each topic and are using different text styles for easy of understanding.
Colour key index:
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bold titles: new topics
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purple highlight: subtopics of the main topic
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green highlight: subtopics of the subtopics
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pink highlight: terms, main points
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blue highlight: technical terms
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yellow: key explanation
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orange: application, examples
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