Fundamentals of Marketing (BM1103) course notes
These are the course notes for Fundamentals of Marketing (BM1103) module at the City, University of London. This 104 pages long file covers all weeks.
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About These Notes
These are the course notes for Fundamentals of Marketing (BM1103) module at the City, University of London. This 104 pages long file covers all the lectures from week 1 to week 10. Notes are colour coded using multiple colour for each topic and are using different text styles for easy of understanding.
Colour key index:
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bold titles: new topics
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purple highlight: subtopics of the main topic
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green highlight: subtopics of the subtopics
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pink highlight: terms, main points
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blue highlight: technical terms
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yellow: key explanation
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orange: application, examples
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