Fundamentals of Marketing (BM1103) full summary notes
48 Pages
City, University of London
Fundamentals of Marketing (BM1103) full summary notes under the Business Management BSc degree from the City, University of London. 48 pages long.
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About These Notes
These are Fundamentals of Marketing (BM1103) summary notes under the Business Management BSc (Hons) degree. This is a core module of the programme. These Introduction to Management notes are based on the lectures, lecturer’s recordings and assigned readings.
This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.
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