Integrated Marketing Communications in the Digital Age (MMK295) complete HD notes
Integrated Marketing Communications in the Digital Age complete HD notes for MMK295 at the Deakin University. These notes are 54 pages long and were written in 2019.
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About These Notes
Very organised notes covering the whole course. These notes are ordered by week. Use this MMK295 file to get you from a Distinction to a High Distinction. Following weeks and topics are covered:
- Topic 1 – IMC and Brand Equity Enhancement
- Topic 2 – Communication Process
- Topic 3 – Persuasion and Message Strategies
- Topic 4 – Segmenting, Targeting and Brand Positioning
- Topic 5 – Objectives and Planning
- Topic 6 – Advertising Media
- Topic 7 – Digital Marketing I
- Topic 8 – Digital Marketing II
- Topic 9 – Marketing Public Relations and Sponsorship
- Topic 10 – Direct Marketing, Sales, Promotion & Personal Selling
- Topic 11 – Evaluating IMC
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