Lecture notes for MKTG1002 – Marketing Research are compiled based on lecture content from Semester 2, 2019. These notes are high in quality. These are very easy to understand and memorise.
This unit introduces students to the preparation and planning work required when initiating a marketing research project. Conducting market research requires a thought process to formulate research questions, and propose a research strategy adhering to best practices that answer the research questions posed.
I used these notes to complete some of my missing notes of marketing course. They are good and really useful.
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